About AJ

I’m a guy now in my early 40’s with a pretty typical western upbringing.

I’m into a lot of the usual guy stuff – football, cars, fitness, music, socialising and sharing laughs, extreme sports, travel and adventures.

I love playing the guitar and was in a heavy metal band back in the day. We used to drive all the teachers crazy when we played at high school assemblies . . .

I also love dancing, which evolved from drunk bopping in nightclubs when I was younger to later learning proper partner dancing and getting some actual skillz.

I’m married to an amazing woman and we have two young daughters.  All 3 special ladies make me smile every day :)

Professionally, one of my huge passions is to help others to grow and solve problems so they can create an amazing life for themselves.

Education and coaching are the key ways I do that, and I literally love every moment.

My Previous Education

I originally graduated university with degrees in engineering and science.

This gave me a very strong problem solving skillset and the ability to pull things apart and build new things from the ground up.

However, as I became interested in personal development, I soon found that I enjoyed solving human problems much more than technical ones.

As a result, I gravitated toward education and coaching as a way to help others by sharing my skills and knowledge.

Along the way, I became qualified to deliver nationally recognised education and training in Australia, and I got a bunch of certifications in fitness coaching.

Over the years, I’ve also done thousands of hours of my own study in personal development, psychology, emotional mastery, health, relationships, personal finance, business and success.

I’ve found this informal learning to be way more valuable (and more relevant to Porn Free Power) than any of the academic studies and formal qualifications I received.

My Previous Experience

My first work in education and coaching began in 2002. Since that time, I’ve done a bunch of different stuff like:

  • Lecturing, tutoring and mentoring students at university.

  • Teaching English (and sometimes maths) to classes and individuals as a volunteer in Vietnam, Thailand, Cambodia, Laos and the Philippines.

  • Delivering specialised small group training in a whole bunch of different subjects in Australia, the UK, Canada and Hong Kong.

  • Writing course handbooks and other materials for colleges and private training organisations.

  • Personal fitness training, nutrition and weight loss coaching with everyone from former Olympic athletes to housewives.

  • Teaching modern jive dance lessons to large classes and private students in Australia and overseas.

  • Privately tutoring high school and university students in study skills, professional skills and specific subjects (such as maths and writing).

  • One-on-one coaching adults in successful relationships & communication, professional & career success and personal money management.

The Creation of Porn Free Power

Over the years, I’ve stopped many behaviours that I used to enjoy but which caused problems for me and held me back from the things I wanted in life.

The main ones have included drinking alcohol, eating/overeating junk food (and other unhealthy foods), and watching pornography.

I was surprised that completely giving up porn turned out to be much more difficult than I had originally expected.

I succeeded in becoming 100% porn free, and I still am to this day – but back then, I just kept getting drawn back to porn again and again even when I really didn’t want to use it any more.

This made me realise that there’s much more to staying porn free over the long term than simply deciding to stop watching it and then using willpower to try and resist temptations and old habits.

My failings led me to learn a lot about changing behaviours and breaking habits, and to try a bunch of things to figure out what worked for me.

Through all my research, I also discovered that porn addiction is a very common and rapidly growing problem, yet there is a lack of effective, organised resources and help available for quitting porn permanently.

All of these experiences and discoveries resulted in me starting Porn Free Power in 2014, and porn addiction help and support has been my main focus since then.

My Primary Focus:  Helping People to Quit Porn For Good

These days, I work one-on-one with both men and women from all around the world – those with porn addiction themselves as well as their partners and family members.

Since starting Porn Free Power, I’ve done a lot of extra research and learning specifically in addictions, neuroscience and lasting behaviour change so I could understand these fields in depth.

Over time, I’ve brought together all of my coaching experience, research, learning and problem solving skills to create and develop specific tools, techniques and processes for quitting porn and overcoming porn addiction.

My most important creation is the Porn Free Formula, which is a step by step method that anyone can use to quit porn permanently. This has proven very successful over many years.

I share the Porn Free Formula with all of my personal clients, and I’m continuously refining and improving it over time through further research and real life testing to make it even better.

My Secondary Focus:  Helping People to Save and Repair Their Relationships

In the process of helping men to quit porn, I also soon discovered that porn addiction often causes major problems in relationships.

In fact, when people who are in a relationship first contact me, this is the number one reason most of them tell me for wanting to quit porn.

Because I’ve had a strong interest in relationships and communication for a long time, I began working with some clients specifically as a relationship counsellor as well.

In doing this, I always focus once again on giving them specific practical tools and strategies for resolving issues caused by porn addiction, improving communication and restoring trust and intimacy.

Now Tell Me About You

I always like to hear from people who use the Porn Free Power website and resources.

I enjoy learning more about their experiences, what they’re struggling with and what they need.

With that in mind, I’d love to get an email from you.

If you’re already subscribed to get your free resources, but you haven’t been in contact with me yet, just reply to any of my emails to drop me a line.

And if you’re not already subscribed, what are you waiting for?  Subscribe now, tell me a bit about yourself, and then start putting the resources into action:

  100% privacy

“Dear AJ

Thank you for your loving, supportive and non judgmental guidance through this hard time. Your regular exercises are a great help in breaking the bonds of this addiction and your weekly check ups are a reminder that I’m not alone in this battle.

After almost 20 years of fighting this addiction on my own, you have given me the tools to break it’s chains. I was so close to losing my wife and family but now we are closer than we had ever hoped to be.

All that ugly guilt and shame has been washed away and in its place a sense of humility, forgiveness and lots of love.

I pray for God’s continued strength for you as you continue in your mission.

Thank you”
South Africa

“Kia ora AJ,

my name is Sean im from New Zealand I just wanted to send you an email about my experience and how you have helped me regain strength back in this area of my life.

I have been trying to kick porn in the ass for a very long time, feeling alone and frustrated I found your site through Google search about six months ago and signed up to your awesome resources strait away. my back ground with this is one like many before me and has been an ongoing battle for many years, but I’m now definitely on the road too recovery :).

through your site I have learnt some very good tips and strategies to help battle the urges and feelings of this addiction, every bit of information I have received has been very relevant and helpful, thank you so much.

I have started an mens accountability group with a few of my friends and am going to get them to sign up to the site.

Also is it possible to make a small donation somewhere?, as I feel like I would like to contribute in some way.

its so crazy how something like this can be so damaging to your whole life mentally and physicaly, but with people like you who tell it straight up as it is theres hope for men and women around the globe, again thank you!”
Sean, New Zealand

“I used to think that porn was something I couldn’t get over, but I was wrong. Once I started using Porn Free Power, I found it easy to jump start my recovery process. Each of AJ’s resources is filled with effective steps that helped me break the addictive cycle.

Additionally, his online calls are extremely helpful because they are tailored to my needs. Finally, he has an effective accountability system set up which has helped me get to core of why I used porn in the first place. His accountability system has enabled me to become more transparent with myself and others about my porn use and has motivated me to continue my recovery journey.

I wouldn’t be here without AJ’s guidance in the process. Thanks for everything you’ve done with PFP!”
Sam-Oakland, California

“Hi AJ.

I just wanna say how its going with me and its really going great took your advice and it felt great. to be honest the support you gave me helped me I feel so free and awesome since porn is out of my life now that I have a vision and a future.

AJ it really means alot that you took the time to write to me. You could have done something else but you chose to help me and I appreciate it.

AJ I open my heart to you and I wanna say that it really means alot that there is someone who I could talk to who doesnt judge or reject me but helps me and walks with me for who im gona be in the future.

In the past I never cared about myself. I always though the problem was with me and that I am a washout but through you I start believing im myself. You helped me see that you can choose to stand back up.

Thank you for understanding my circumstances you made me feel that im not alone what im going through.

If I did not find someone like you to helped me I would never have the courage to stand up. I can say today I learned alot by going through that and now I can say no.

Today its all new looking after myself and my lifestyle. Im still young and my whole life is still in front of me.

Im almost 21 and im a new man and just wanted to say thanks for all the messages you wrote to me when I faced that but its all thanks to you i have left it for good.

Thanks for all your emails and the way you inspire me. Each of us has a calling and you definitely have yours. If I look to you AJ I see someone who not only understands but who have a wonderful heart. I believe that you can also help millions more.

So I can say thank you again AJ that there was someone like you who are standing by my side and who was willing to help me. Thanks for the part you played in my life.”
Peter F, Free State, SA
Compiled with permission from various emails

“Man Im gonna share with you something Ive never told anyone. Ive been waiting for it and todays audio came at a perfect time!

At 31 I became a father. If you have kids you know, if not I will tell you: The moment a newborn enters the room, it is instantly filled with the most extreme love you can imagine! When we had our daughter and I got to hold her, I had the most powerful love-explosion I ever could imagine!

My heart was connecting to my newborn and I was at the deepest level her father, for life. The love was pure. true and so honest!

At that time my brain had it, could not take it! It could not handle it! It had been porn-wired for a long time and thats the anti-love. At first it keep saying fuck fuck, hell hell and stuff like that. Very disturbing to a first time father! I felt only love but my brain something else.

Later on it became even more disgusting, to a level that was hurting me very bad and I was haunted with the most disgusting words whenever I held my child. It took about a year or so to clean out, flush my dirty mind clean(er) I was so ashamed!

2 years later we had another child. I was nervous as hell for that experience to return. It didn’t and we had a little boy. I was so relieved! It happened just after me starting to get your mails. So thats my story, and I promise my family to stay clean!

I really appreciate you trying to help your fellow brothers. Mostly brothers I suppose..:) I can’t wait to hear from you again, your mails are always appreciate and longed for! Thank you for all that you do man, you save lives!”
Rob, Sweden

Here is an additional follow-up from Rob later:

“Well, I never thought I could stop in six months. Here I am with no big setback! The transformation has been rough at times. My mind is so badly wired from porn. You know theres absolutely no humanity in porn ! Ive gotten married and got a second child since your first mail so the rewards are huge! I still long for the quick fix when im tired or stressed, but my 2yr ord told me I was the worlds strongest yesterday. And thats what I need to be! For My family! Your work is great! Keep it up man! And thank you!”
Rob, Sweden

“I have been doing very well and l can finally say l have quit and haven,t looked back. It was a very long and emotional journey for me but l realized that once l got over the break up that led to depression and then porn l became alive and didn’t need to indulge in porn.Some days l felt like going back but l kept reminding myself that there is more to life.

Thank you for all the resources that you provided me with they where of great help to me and l know it will continue helping others like me..

Thank you loads AJ”

“I would definitely recommend this course, it has helped me to turn my life around from almost losing everything that I loved to having my family and my respect back. When I started I never thought I would brake this cycle but with AJs help I did it. He is a great guy and he cares about everyone that is on his course, and always there to have a chat if you need some extra guidance and advice.”
Dan S, UK

“Hi AJ, I sincerely appreciate the videos you are sending to me, It is really inspiring what you are doing, keep it up, you are doing something truly special”
GM, Vancouver

“With the help of porn free power, I find that as much as it is hard to quit this the is still a choice. You either choose to fall in your desire or use your power to say NO! and follow the guidance to do something else. Thanks AJ!”

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